The promise of enterprise social tools can exceed the reality, with less-than-optimal leader participation and anemic employee engagement.
With shared techniques, examples, exercises and discussions, this workshop will offer you the knowledge and tools to support a launch, refresh, or participation drive for your existing enterprise social intranet, including how to:
- Identify your key stakeholders and gain their support to optimize success
- Determine target audiences, and develop the messages, story and techniques to drive desired behaviors
- Establish specific use cases and target pilot areas that highlight benefits and value
- Develop metrics to measure results, influence outcomes and adjust actions
- Leverage change management and adoption techniques to engage users, develop inspiring role models, and produce meaningful outcomes
Susan Willett, Consultant
Gagen MacDonald
